Greenwashing的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列懶人包和總整理

The New Climate War: The Fight to Take Back Our Planet

為了解決Greenwashing的問題，作者Mann, Michael E. 這樣論述：

Shortlisted for the FT/McKinsey Business Book of the Year awardA renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility and delay action on climate change, and offers a battle plan for how we can save the planet.Recycle. Fl

y less. Eat less meat. These are some of the ways that we’ve been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals

.Fossil fuel companies have followed the example of other industries deflecting blame (think ＂guns don’t kill people, people kill people＂) or greenwashing (think of the beverage industry’s ＂Crying Indian＂ commercials of the 1970s). Meanwhile, they’ve blocked efforts to regulate or price carbon emiss

ions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they’ve created. The result has been disastrous for our planet. In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and t

he polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including: A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned but flawed current

ly proposed version of the Green New Deal;Allowing renewable energy to compete fairly against fossil fuelsDebunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutionsCombatting climate doomi

sm and despair-mongering With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won’t happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens

everywhere to join this battle for our planet.

Greenwashing進入發燒排行的影片

東南亞消費者對可持續有機保養品購買和支付更多費用的意願之研究

為了解決Greenwashing的問題，作者陳榮美 這樣論述：

Southeast Asia has been considered as a new land of opportunity that has a lot of room for growth in the beauty and personal care market. Even after Covid-19 struck, the sales in both Indonesia and Vietnam increased through digital sales. This means Indonesia and Vietnam have promising market pros

pects for sustainable organic skincare. The research study was conducted by including two groups, a total of 239 valid responses were collected from the control group, whereas 309 valid responses were collected from the experimental group. Structural Equation Model (SEM) was employed to analyze the

data using SPSS AMOS. The results showed beauty and environmental consciousness, as well as attitude and perceived value as mediating variables playing an important role in the purchase of organic skincare products in Indonesia and Vietnam. In addition, this study also found that green messages that

trigger consumer beauty, health, and environmental consciousness can lead to positive consumer behavior toward sustainable organic skincare products.

The New Climate War: The Fight to Take Back Our Planet

為了解決Greenwashing的問題，作者Mann, Michael E. 這樣論述：

　　Shortlisted for the FT/McKinsey Business Book of the Year award 　　A renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility and delay action on climate change, and offers a battle plan for how we can save the planet. 　　Recy

cle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of indi

viduals. 　　Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1970s). Meanwhile, they've blocked efforts to regulate or price c

arbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet. 　　In The New Climate War, Mann argues that all is not lost. He draws the battle lines between th

e people and the polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including: 　　•A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned

but flawed currently proposed version of the Green New Deal; 　　•Allowing renewable energy to compete fairly against fossil fuels 　　•Debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutio

ns 　　•Combatting climate doomism and despair-mongering 　　With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will r

each, inform, and enable citizens everywhere to join this battle for our planet. Michael E. Mann is Distinguished Professor of Atmospheric Science at Penn State, with joint appointments in the Department of Geosciences and the Earth and Environmental Systems Institute. He has received many honors

and awards, including NOAA’s outstanding publication award in 2002 and selection by Scientific American as one of the fifty leading visionaries in science and technology in 2002. Additionally, he contributed, with other IPCC authors, to the award of the 2007 Nobel Peace Prize. More recently, he rece

ived the Award for Public Engagement with Science from the American Association for the Advancement of Science in 2018 and the Climate Communication Prize from the American Geophysical Union in 2018. In 2019 he received the Tyler Prize for Environmental Achievement. He is the author of numerous book

s, including Dire Predictions: Understanding Climate Change, The Hockey Stick and the Climate Wars: Dispatches from the Front Lines, and The Madhouse Effect: How Climate Change Denial is Threatening our Planet, Destroying Our Politics, and Driving Us Crazy. He lives in Philadelphia, Pennsylvania.

企業社會責任績效與經營績效之關聯性-以企業社會責任實務報導能量為調節變項

為了解決Greenwashing的問題，作者劉朝昇 這樣論述：

公司策略擬定並落實於日常營運活動，與環境及社會議題息息相關，企業因而競相投入社會責任活動，期能達成兼具經濟、環境、社會、治理等多元目標，並藉由相關資訊報導向利益相關者傳遞與溝通其執行成效。前述企業社會責任績效與報導能力之累積，能否有效形成良性循環機制來協助企業持續強化經營體質，進而提升經營績效為本研究關注課題。本研究以台灣上市(櫃)公司為研究對象，研究期間為2016年至2020年，採多元線性迴歸模型驗證假說。實證結果發現企業社會責任績效對於經營績效有顯著正向影響；而企業社會責任實務報導能量對於企業社會責任績效與經營績效間之關係具有顯著正向調節效果。本研究之實務管理意涵為在現今日益重視永續潮流

之國際趨勢下，企業若能持續累積企業社會責任績效，建立良好公司形象，也藉由企業社會責任實務報導能量的累積將執行成效與利害關係人進行溝通，除可建立雙方良好的互動議和機制外，將企業永續目標鑲嵌於為組織整體策略的一環，並具體落實於日常營運過程中，將有助於持續強化企業經營體質及長期競爭力，進而反映在經營績效表現。