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You Should Smile More: How to Dismantle Gender Bias in the Workplace

為了解決Family practice mana的問題，作者Hudson, Dawn,Nicholson, Cie,Short, Mitzi 這樣論述：

You Should Smile More: How to Dismantle Gender Bias in the Workplace empowers women and men to unlock a culture of greatness in the workforce--one little thing at a time. Written by six C-suite women with a collective resume covering 29 industries, the book offers a completely new lens through which

to talk about and tackle the stubborn remnants of gender bias at work.＂In the business world, barriers to inclusion are barriers to success,＂ states a line from the book’s Introduction. ＂Diversity breeds better solutions faster if people feel comfortable in their environment.＂ But from small indign

ities to unconscious slights, women experience situations at work every day that may seem small or unimportant but that effectively differentiate and exclude them. These are not #MeToo moments - they are micro-offenses; the small, awkward, or uncomfortable moments that slow-build until the unwelcome

environment takes hold and women disengage. Situations the authors address range from things like use of the term ＂girl＂ versus ＂woman,＂ watching male colleagues leave work for a social event where women colleagues were left off the invite list or hearing that a qualified woman shouldn’t be offere

d an assignment because she has small children at home. You Should Smile More shows witnesses, allies, supervisors, and women at every level in their careers how to dismantle everyday gender bias, based upon the latest research, personal accounts, and interviews with dozens of professionals, both wo

men and men. Widely known as a meme, the title itself is now a call-to-action against the very advice women so frequently hear from male colleagues or bosses. The authors spotlight these all-too-familiar moments, offering realistic strategies every witness can use to confront and productively addre

ss them. The information within the book finally advances women in the corporate workplace as equals and advances organizations on the path to creating cultures of true inclusion. The authors call themselves ＂The Band of Sisters＂ and have collectively seen it all, from the bottom rung to the boardr

oom. They know firsthand how hard it is to navigate these gendered situations in the moment. Now they share their experience with a forward-looking eye -- often with humor, and in a way that recognizes the realities of the workplace. With this book as a guide, The Band of Sisters are ready to: + H

elp anyone to recognize and effectively respond to these micro-moments rooted in gender bias. + Pave the way for their ultimate elimination, through shared participation. + Allow organizations to build high-performance cultures that truly value and include diverse perspectives and experiences. Ge

nder bias has been part of our workplaces for too long. We are at the point now where all of us who are in the workplace, around conference tables, water coolers and in Zoom meetings, must make the next push for real change. Dawn Hudson is a senior executive and keynote speaker. She is a founding

member of ＂The Band of Sisters＂ after spending 11 years at PepsiCo as CMO, then President and CEO of Pepsi-Cola North America. After PepsiCo, she served as Vice-Chairman of Parthenon (now part of EY). Later she was the CMO of the NFL responsible for development of the fan base, the brand, and overse

eing all NFL produced events including the Super Bowl. Dawn also has significant governance experience having served on boards of directors of Lowe’s Home Improvement Stores, Allergan Pharmaceutical, PF Changs, and Amplify (sold to Hershey’s). She served as Chairperson of the LPGA (Ladies Profession

al Golf Association) and ANA (Association of National Advertisers). She currently serves on the boards of Nvidia, Interpublic Companies, and Rodan + Fields. Dawn earned her MBA at Dartmouth College. She is passionate about the difference a good culture can make on sustained performance. She is equal

ly passionate about staying competitive in tennis, paddle tennis and golf against increasingly younger players. Cie Nicholson is an investor, and advisor to a number of start-up companies, a speaker, and a founding member of ＂The ＂Band of Sisters＂ after spending 11 years at PepsiCo in marketing posi

tions, including Chief Marketing Officer, Pepsi-Cola N.A. After PepsiCo, she served as EVP and CMO of Equinox, SVP and CMO of Softcard (fintech start-up acquired by Google). She presently serves as public board director for Selective Insurance and served as a private board member for Heartland Food

Group and the ANA (Association of National Advertisers). Cie earned her BS at the University of Illinois and her MBA at Indiana University. Cie lives in NYC however she is on a 20-year quest (2015-2035) to do handstands all over the world - Instagram @cienicholson Mitzi Short, an executive coach and

speaker, is the Co-Founder and CEO of New Season Coaching & Consulting Group, and a founding member of ＂The Band of Sisters,＂ after spending 25 years at PepsiCo in sales, operations, and marketing leadership roles, including PepsiCo Customer Team VP/GM and VP of Multicultural Marketing. Mitzi also

serves as an Adjunct Executive Coach for the Center for Creative Leadership and for the University of Oregon’s Executive MBA Program. She is a Fund for Education Abroad Board Member and former member of Davidson College’s Board of Trustees, The Executive Leadership Council, and GOLFTEC’s Franchise A

dvisory Board Mitzi earned her Bachelor of Arts in Economics from Davidson College and M.B.A. from the University of Oregon. Mitzi is a big sports fan who loves traveling, playing golf, and spending time with family and friends. In addition, she is a GOLFTEC Franchise Owner and contributing author o

f Teeing Up for Success. Katie Lacey is a former CEO and General Manager, a speaker, and a founding member of ＂The ＂Band of Sisters＂ after spending 12 years at PepsiCo in a variety of marketing roles at both Frito-Lay and Pepsi Cola. After leaving PepsiCo she served as SVP, Marketing for ESPN. She m

ost recently served as President & CEO of Crane Stationery, where she led a turnaround of the iconic 200-year-old business and the successful sale of the company. Katie earned her Bachelor of Arts from the University of Virginia and an M.B.A. from Northwestern University’s Kellogg School of Manageme

nt. Presently, Katie lives in NYC where she serves as a Board member of wellness brand, Designer Protein. Lori Tauber Marcus is a corporate board director, executive coach, and founding member of ＂The ＂Band of Sisters＂ after spending 24 years at PepsiCo in multiple roles, including Senior Vice Presi

dent, Marketing Activation. After PepsiCo, she served as SVP, CMO of The Children’s Place Retail Stores, EVP, Chief Global Brand & Product Officer at Keurig Green Mountain, and Interim Global CMO, Peloton Interactive. She also served for several years as the leader of the direct-to-patient workstrea

m at Harvard Business School’s Kraft Precision Medicine Accelerator. Lori also has significant Board experience and presently sits on the boards of Fresh Del Monte Produce and 24-Hour Fitness. She earned her BS from the Wharton School of Business at the University of Pennsylvania. Lori lives in Conn

ecticut and is a health and fitness nut. You can find her most mornings riding her Peloton bike at the crack of dawn. Angelique Bellmer Krembs is the Global Head of Brand at BlackRock and a founding member of ＂The Band of Sisters,＂ after 23 years at PepsiCo, leading turnaround and growth for many be

loved brands, including Pepsi, Mountain Dew, and SoBe, and a variety of cross-divisional leadership roles. After PepsiCo, she was CMO at News America Marketing, a division of News Corp, then created a ＂Fractional CMO＂ practice across a portfolio of startups and emerging brands before joining BlackRo

ck as Global Head of Brand. She earned a Bachelor of Science in Foreign Service from Georgetown University, and an MBA from Dartmouth’s Tuck School of Business. Angelique passionately believes in ＂performance with purpose,＂ and that great business results and high functioning teams always ＂start wit

h why.＂

Puntos de partida

為了解決Family practice mana的問題，作者Dorwick, Thalia/ Pérez-Gironés, Ana M./ Becher, Anne 這樣論述：

It's more than a text. It's a program.Success in the language classroom requires so much more than just a text. In any language-learning setting, students require numerous and various opportunities to read, write, hear, and speak.Puntos de partida sets the standard for Spanish-language teaching.

An innovative program that has been continuously refined for today's classroom, Puntos delivers proven pedagogy with clear and effective presentations, comprehensive teaching resources, and powerfully adaptive digital tools.Now in its anniversary Tenth Edition, Puntos builds on the holistic, five-sk

ills approach it pioneered. It's the Puntos you know. It's the Puntos of today.Puntos hallmark features include: Engaging and Immersive Digital Tools: Connect Spanish is the most powerful and flexible course management system available. Rooted in research on effective student learning practices, the

platform integrates adaptive learning tools with dynamic, engaging language practice activities. McGraw-Hill's LearnSmart provides each student with a personalized and adaptive learning experience based on individual needs. Connect Spanish also provides the instructor with both the ability and flex

ibility to pull from the robust set of content available in the platform and craft a unique learning path based on the goals of the course. With Practice Spanish: Study Abroad, the market's first 3-D immersive language game designed exclusively by McGraw-Hill, Puntos brings the language to the stude

nts in a fun, engaging, and immersive gaming experience.Students "study abroad" virtually in Colombia where they will create their very own avatar, live with a host family, make new friends, and navigate a variety of real-world scenarios using their quickly developing Spanish language skills. The fi

rst and only analytics tool of its kind, Connect Insight is a series of visual data displays--each framed by an intuitive question--to provide instructors at-a-glance information regarding how your class is doing. Connect Insight provides analysis on five key insights, available at a moment's notice

from your Connect course. A Comprehensive scope and sequence: The comprehensive scope and sequence allows instructors to choose what to cover throughout the course without having to supplement their own materials to fill gaps present in other texts.Carefully arranged organization: the overall organ

ization carefully progresses from formulaic expressions to vocabulary and grammar relevant to daily life and personal interests (studies, family, home, leisure activities), then goes on to prepare students for survival situations(ordering a meal, traveling), and finally branches out to broader theme

s(current events, social and environment issues). This forward progress is reinforced by a cyclical structure where vocabulary, grammar, and language functions are continuously reviewed and recycled. Clear and effective vocabulary and grammar presentations: Puntos' approach to vocabulary and grammar

focuses on the acquisition of vocabulary during the early stages of language learning and then at the start of each chapter throughout the text.Grammar is introduced in thorough explanations, with careful attention given to skills development rather than grammatical knowledge alone. These explanati

ons are now even more accessible to students, featuring conversational language, increased clarity, additional examples, and organization of complex, dense explanations into manageable chunks of concise grammar summary. Integrated four-skills approach Puntos carefully sequences activities, moving st

udents from controlled to free-form tasks. In the tenth edition, this overall scaffolding is improved and introduced at the individual activity level.Starting with the very first activity fol

YouTube社群媒體連結度影響因素之研究

為了解決Family practice mana的問題，作者Enrico Aziezy 這樣論述：

在新冠肺炎疫情時代下，人與人之間需要保持社交距離且無法外出，所以社交媒體變得必不可少。如今，各大品牌或公司非常流行通過YouTube的網路紅人來推廣其產品。主要是通過網路紅人的社交媒體平台(尤其是YouTube)的影響力來接觸更大的市場。然而，需要更好地了解推動網路紅人行銷整體有效性的因素，特別是信息內容的有效性。為了達到研究目的，通過直接觀察法收集了800個YouTube影片，以得出客戶參與度是網路紅人行銷有效性的參數。研究結果表明，在Instagram上的客戶參與度受到信息內容(如：資訊信息內容和情感信息內容)的不同影響，而這些內容又受到影片類型和YouTuber專業知識的進一步調節。結

果顯示，在產生客戶參與度方面，資訊信息內容比情感信息內容更具有效性。當影片被標為有贊助時，資訊信息內容在產生客戶參與度方面略有成效。此外，當美容美妝Youtuber的專業知識很豐富時，資訊信息內容比情感信息內容更有效的產生客戶參與度。總而言之，研究結果揭示了信息內容，影片種類，及Youtuber專業知識在產生客戶參與度方面的可行性。