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樹德科技大學 經營管理研究所 戴忠淵所指導 黃蓬結的 運動用品店商店氣氛、知覺價值及行為意向之研究-以迪卡儂高雄鳳山店為例 (2018),提出Decathlon RUN one pl關鍵因素是什麼,來自於商店氣氛、知覺價值、行為意向、迪卡儂高雄鳳山店。

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運動用品店商店氣氛、知覺價值及行為意向之研究-以迪卡儂高雄鳳山店為例

為了解決Decathlon RUN one pl的問題,作者黃蓬結 這樣論述:

Over the past years, the people of the Taiwanese loving sport were gradually increased. The sporting stores is run one after another, and commodities is also various. So that people who love sports have more selection in sporting store.Nowadays the consumers are also dainty about the quality of the

ir stores. In order to let the consumers feel free to purchase their favorite sporting goods. Besides providing reasonable prices and create a quality environment to attract consumers coming and consuming it is a current trend.This study mainly underst&s the consumers need and what kind of the store

they would prefer? Will increase consumers'' will to purchase and recommend to someone? It is a topic for study discussion.This study survey data is from Decathlon of consumers in Kaohsiung Fengshan as the research object, uses a convenient sampling method to issue questionnaires, and uses question

naires to collect data for descriptive statistical analysis and the use of structural equation modeling (SEM) for hypothesis testing.Finally, this study also provides relevant suggestions and management implications based on the results of analysis and verification.